BMW & MINI Discounts Across The Range

Unique Offers and Dedicated Service

Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.

Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:

  • Visit our website to browse the array of offers available and select the car you'd like.
  • Give us a call on 0370 700 5311 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
  • Order your new BMW or MINI using our Affinity discounts.
  • Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.


Programme Eligibility (serving and retired members of):

  • British Army
  • Royal Air Force
  • Royal Navy
  • Royal Marines
  • Police
  • National Fire Services
  • Ambulance Services
  • Prison Services
  • Air Ambulance Association
  • NHS
  • Teachers
  • Preferential Car Scheme available
  • UK nationwide home delivery
  • Part exchanges welcome
  • Friendly and knowledgeable team
  • A one-stop experience
  • 3 years roadside assistance, warranty and 12 months road fund licence

To view our latest offers

Click Here

Example Offers

MINI 5-Door Hatch
Cooper Classic

On the road cash price:
£21,696.74

or £329 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £21,696.74
Monthly payment £329
Optional final payment £10,183.37


Your deposit £329
BMW deposit contribution £2,685.26
Total deposit £3,014.26

6.9% APR Representative


MINI Convertible Cooper
1.5 136PS Classic 2dr Steptronic [Start Stop] [Premium]

On the road cash price:
£24,256.23

or £389 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £24,256.23
Monthly payment £389
Optional final payment £10,215.70


Your deposit £389
BMW deposit contribution £2365.77
Total deposit £2754.77

6.9% APR Representative


MINI Countryman Cooper Classic Auto

On the road cash price:
£27,440.26

or £429 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £27,440.26
Monthly payment £429
Optional final payment £12,166.99


Your deposit £429
BMW deposit contribution £2531.74
Total deposit £2960.74

6.9% APR Representative


MINI Electric II
3dr Cooper S

On the road cash price:
£29,879.89

or £459 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £29,879.89
Monthly payment £459
Optional final payment £13,697.86


Your deposit £459
BMW deposit contribution £1,758.11
Total deposit £2217.11

6.9% APR Representative


BMW 116 Hatch 5dr
1.5d 116PS M Sport LCP 5dr manual [start stop]

On the road cash price:
£29,688.78

or £449 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £29,688.78
Monthly payment £449
Optional final payment £14,973.44


Your deposit £449
BMW deposit contribution £2954.22
Total deposit £3403.22

6.9% APR Representative


BMW X3 xDrive30
3.0 d MHT 286PS M Sport 5dr Auto

On the road cash price:
£50,262.48

or £719 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £50,262.48
Monthly payment £719
Optional final payment £24,333.98


Your deposit £719
BMW deposit contribution £5,450.52
Total deposit £6,169.52

5.9% APR Representative


BMW 8 Series Gran Coupe
3.0 i 333PS M Sport 4dr Steptronic [Start Stop]

On the road cash price:
£57,540.13

or £769 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £57,540.13
Monthly payment £769
Optional final payment £28,913.19


Your deposit £769
BMW deposit contribution £21,128.87
Total deposit £21,897.87

4.9% APR Representative


BMW X5 x Drive30
3.0 d MHT 286PS M Sport 5dr Auto 5 seat

On the road cash price:
£61,917.30

or £839 per month PCP

Quote based on 48 month agreement, contract mileage of 32,000

On the road cash price £61,917.30
Monthly payment £839
Optional final payment £32,503.11


Your deposit £839
BMW deposit contribution £7778.70
Total deposit £8,617.70

5.9% APR Representative


Terms & Conditions

Subject to availability. Eligible customers only. Delivery cost and restrictions may apply. 

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