Unique Offers and Dedicated Service
Introducing the BMW Group Military & Emergency Services Affinity Programme, a scheme that offers members and their immediate family exclusive offers across the full range of BMW and MINI models and the growing range of i vehicles and Plug-In Hybrids.
Buying a new BMW or MINI couldn’t be simpler with our Military & Emergency Services Affinity Programme:
- Visit our website to browse the array of offers available and select the car you'd like.
- Give us a call on 0370 700 5214 or visit our showroom on Park Lane, Mayfair and be sure to mention you are a member of the Forces Cars Direct Military & Emergency Services Affinity Programme.
- Order your new BMW or MINI using our Affinity discounts.
- Take delivery of your new vehicle at either our Park Lane showroom or benefit from nationwide delivery and experience our qualified handover at your convenience. *delivery costs and restrictions may apply.
Programme Eligibility (serving and retired members of):
- British Army
- Royal Air Force
- Royal Navy
- Royal Marines
- National Fire Services
- Ambulance Services
- Prison Services
- Air Ambulance Association
- Preferential Car Scheme available
- UK nationwide home delivery
- Part exchanges welcome
- Friendly and knowledgeable team
- A one-stop experience
- 3 years roadside assistance, warranty and 12 months road fund licence
To view our latest offers